As clients everywhere rejected traditional laser tag and turned to TAG for a true
Action Pursuit experience, TAG shifted its focus to B2B relationships, securing
contracts with Seven Peaks Resort, Utah Valley University, The Center for the
Advancement of Leadership, Project Discovery, The ROTC, and many other
small businesses and non-profit organizations.
In 2003, Lithuania increased efforts to join the European Union. Membership
in the EU would require Lithuania to alter existing DRM laws. With the new laws,
The Gamepad would be required to obtain annual CE (Commercial Exploitation)
and LBE (Location-Based Entertainment) licenses for over 500 game titles.
Faced with this looming increase in overhead, Gamepad executives began
looking for ways to facilitate the same FPS experience without the use of digital
media. After considering paintball, airsoft, and MILES gear, they created a
revolutionary business model for mobile, outdoor, laser tag, which focused on
scenario-objective missions hosted by professional combat instructors.
TAG was originally founded as Frontline
Lasertag, a subsidiary of U&W LLC and The
Gamepad Freestyle Arcade. The Gamepad
Freestyle Arcade was a PC-LAN and Console
Gaming Arcade based in the former Soviet
Republic of Lithuania.
In 2002,The Gamepad founded and sponsored
The Baltic Gaming Association, a league that
facilitated online and LAN tournaments for Strategy
and FPS gamers. The BGA quickly became the
most profitable branch of The Gamepad.
Lithuania joined the EU in 2004, and The Gamepad was immediately sold.
Before it was sold, however, ownership of Frontline Lasertag was transferred
to one of its tactical instructors, who took over as CEO and renamed the
company Tactical Action Games, or TAG.
Within a few months, Frontline Lasertag began
operations in the United States. Executives
intended to develop the business model stateside
and fine tune operations before introducing
Frontline in the Baltics. Before long, however,
Frontline was outperforming The Gamepad.
Frontline reached a more diverse demographic,
and its unique business model was significantly
TAG excelled in its market, providing
unmatched party planning and event
hosting services. Despite advertising
only by word-of-mouth, TAG grew
exponentially each year and was soon
operating in every city along the
Wasatch Front from Ogden to Payson.
In 2006, TAG introduced interactive training programs specifically designed to
teach team performance and leadership to corporate management teams and
quality groups in various other organizations.
In 2008, TAG re-branded, returning to its roots as
Frontline Tactical Action Games.
Frontline has continued to grow and innovate,
introducing new divisions such as Frontline CTU
(Combat Training Unit) in 2008 and The FCA
(Frontline Combat Academy) in 2009.
With a new line of products and services, Frontline is
now reaching out to Government agencies,
providing OPFOR and RedCell Services, as well as
contract research and analysis in key areas related to
Defense and National Security.
Frontline has recruited instructors with diverse backgrounds and is also able to
utilize a wide variety of equipment to provide customized products and services
for everything from children's birthday parties to ROTC training exercises.
Frontline is now a respected source of advanced, combat and tactical training,
yet the company continues to be a leader in mobile entertainment, team
building, party planning, and event hosting.
In 2009, Frontline established a presence on Facebook, Twitter, Google, and
Yahoo, increasing awareness and accessibility throughout the Wasatch Front.
In 2010, with rapidly increasing market share, Frontline opened its first
franchise location in Chicago and expanded operations into four neighboring states.
In 2011, Frontline introduced Battle TAG (Mobile Laser Tag... to Go!) as a new product
line for special events. Mobile Laser TAG - to Go became a smash hit for Grad Parties
and City Festivals, and Carnivals.
Over the years, TAG developed
games and experiential learning
curriculum to focus on team
building and leadership
|Copyright © 2005 Tactical Action Games LLC. All rights reserved
In 2013, Tactical Action Games
launched a new division!
Command Deck Laser TAG features high-end, family-friendly, indoor laser tag at the Provo
Towne Centre. Check it out online at commanddeck.com!